1. Break into groups of 2-3

2. Select a consumption community from the list below

3. Prepare a marketing presentation to the class based on your answers to these questions:

Consumer tribes	Authenticity
What are the core values of these consumers?	How are they served presently by the market: businesses, goods, services, brands?
What are the necessary goods and services they require?	What kinds of commerical overtures might cross the line of authentity?
What are their needs for interactions and communication?	Where is this line drawn?
What are the settings in which they (could) interact and communicate?	Where are the opportunities for "authentic" commercial exchange?

 

Consumption communities:

Families of children with ADD/ADHD

Carpoolers

College applicants

Parents who need daycare

High school students seeking an "alternate prom"

Community gardens