Advertising enhances the quality of life. It engages the senses, stimulates novelty, broadens the range of experience and choice. It makes townscapes, newspapers, magazines, and television more lively and colourful than they might otherwise be. It presents information about products and services. It commits suppliers to consistent standards of quality. It pays for a good part of the media, and underwrites sporting and cultural activity. Would we wish to be without advertising? The memory of grey cities in Eastern Europe under communism suggests that we would miss it.