All of the factors that go into Creative Class location decisions are, together, so powerful that I have coined a term to sum them up: quality of place. I use the term in contrast to the more traditional concept of quality of life. It refers to the unique set of characteristics that define a place and make it attractive. Generally, one can think of quality of place as having three dimensions:

• What’s there: the combination of the built environment; a proper setting for pursuit of creative lives.
  
• Who’s there: the diverse kinds of people, interacting and providing cues that anyone can plug into and make a life in that community.
  
• What’s going on: the vibrancy of street life, café culture, arts, music and people engaging in outdoor activities—altogether a lot of active, exciting, creative endeavors.