Schedule

 

September 5

Introduction.

US gross domestic product

US income

 

September 7

Friedman, The World is Flat.

Global foreign direct investment (FDI), 1995.

 

Concepts
Questions
Productivity Mode of production vs. mode of development
Value-added Supply chains
Commoditization Outsourcing
Offshoring Insourcing
Economic upgrading Foreign direct investment (FDI)
What is the new economy (this time?)
What has technology "flattened"?
How does technology diffuse, according to Friedman?
What is Friedman's paradigm?

 

 

September 12

Friedman, The World is Flat.

Recommended: A.J. Jacobs, "My Outsourced Life: Call centers do it. IT firms do it. Manufacturers are doing the hell out of it. Even the CIA does it. So why can't I?" [available only on Blackboard: Readings]

 

September 14

Bell, The Coming of Post-Industrial Society, pp. ix-c.

 

 

September 19

Bell, The Coming of Post-Industrial Society, pp. 3-33, 112-164, 174-177, 188-195, 212-265.

Mario Savio, Berkeley Free Speech Movement (1964)

Students for a Democratic Society, Port Huron Statement

Engine vs. motherboard

Bureau of Labor Statistics: May 2004 National Occupational Employment

 

Concepts
Questions
Social relations vs. techne
Techno-economic, political, and cultural realms
Codification of theoretical knowledge
Professional estates and situses
How do Bell's concepts refine/challenge Friedman's analysis?
How are major debates surrounding the new economy framed by the conceptual integration vs. disjunction of (a) social structure, politics and culture and (b) within social structure, social relations and techne?
What does growth of service sector portend for unions and wages?
How does the post-industrial society transform education and the university?

 

 

 

September 21

Bell, The Coming of Post-Industrial Society, chaps. 4-6.

Questions Concepts
Does the 21st century corporation continue to move toward the “sociologizing” mode? Economizing mode vs. sociologizing mode
Why should technological and economic innovation be socially planned?  Is it?

 

 

September 26

selection from Daniel Bills, The Sociology of Education and Work [hand-out].

Questions Concepts
How does educational attainment affect wages and occupations
in the post-industrial society?
Human capital
Can social mobility be explained solely by educational attainment?
How does knowledge create a new social hierarchy?  

 

 

September 28

FIRST TAKE-HOME EXAM DUE.

Film: "Secrets of Silicon Valley".

 

October 3

Florida, The Rise of the Creative Class (chaps. 1-11).

Questions
Does "creativity" categorize a different economic class than "codification of theoretical knowledge"?
How does creativity add value to the economy?
What are the institutional settings for creativity?
How does the labor market organize the creative class?
How has the creative economy mainstreamed the Bohemian lifestyle?

 

October 5

Florida, The Rise of the Creative Class (chaps. 1-11).

Head, New Ruthless Economy.

Recommended: Richard Florida, "The World Isn't Flat: It's Amazingly Spiky." [PDF download]

Winning Perks in Silicon Alley
Questions
How do the dimensions of creativity reflect the conditions of "caring sweatshop"?
How has the use of time changed in the creative economy?

 

October 10

Head, New Ruthless Economy.

Watermill, Ashington, West Sussex, England

Henry Ford's factory

White Castle: Drive-Thru vs. frozen hamburgers

Drive-Thru Event Timer System

Concepts Questions
Taylorism How does the traditional perspective on manufacturing vs. services ignore the changes in work?
Reengineering What makes the "industrialization of services" possible?
Enterprise resource planning Is the "rise of the creative class" reconcilable with the "new ruthless economy"?
Labor control How does information technology enable labor control?
Technological rationality  

 

October 12

Head, New Ruthless Economy.

Nicholas Lehman, "The Kids in the Conference Room" [hand-out].

 

October 24

Krishan Kumar, "Fordism and Post-Fordism" [hand-out].

Fordism and Post-Fordism

Vintage views of IBM people

Robert Reich on labor's decline and division (Washington Post, July 31, 2005)

Apple's 1984 commercial

Ford to close plants after posting loss (Yahoo News, October 20, 2005)

Concepts Questions
Fordism vs. Post-Fordism How does the consumer economy drive post-Fordism?
Reproduction of social relations What was so bad about Fordism?  What is so good about post-Fordism?
Disorganized Capitalism What was so good about Fordism?  What is so bad about post-Fordism?
Is Fordism gone?

 

 

October 26

Ofer Sharone, "Engineering Overwork: Bell-Curve Management at a High-Tech Firm" [hand-out].

Questions
How does post-Fordist management individualize labor relations?
Is the market a fair mechanism to evaluate and allocate resources to public institutions? Is it an efficient mechanism?

 

 

October 31

Richard Sennett, "The New Work Ethic" [hand-out].

Sociology of the New Economy (2003) flexible team websites

Questions
How do flexible teams create value in ways the hierarchical office did not?
How does the collaborative workplace transform authority?
Why does the post-Fordist workplace value youth?

 

 

November 2

INTERVIEW ASSIGNMENT DUE.

Manuel Castells, "e-Business and the New Economy" [hand-out].

Concepts Questions
E-business Why is the work of the network enterprise essentially project-based?
Network enterprise How does the stock market provide a flexible system for innovation investment?

 

November 7

Florida, The Rise of the Creative Class (chaps. 12-17).

Questions
How do the weak ties that creative workers prefer correspond to the needs of the network enterprise?
How does the geographic sorting that Florida describes comprise an important setting for post-Fordism?

 

November 9

Florida, The Rise of the Creative Class (chaps. 12-17).

 

November 14

SECOND TAKE-HOME EXAM DUE.

Film: "Frontline: The Persuaders".

 

November 16

Hosoya & Schaefer, "Psychogramming" [hand-out].

Sze-Tsung Leong, "Ulterior Spaces" [hand-out].

Patagonia: Don't Buy This Shirt Unless You Need It

For a G.M. Family, the American Dream Vanishes (New York Times, November 19, 2005).

Claritas: MyBestSegments

Interview with Clotaire Rapaille (from website for Frontline: The Persuaders)

Concepts Questions
Consumption What is anthropologically essential about consumption? What is historically specific to modern society?
Instrumental vs. expressive shopping How has consumer research evolved in its understanding of human nature?

 

November 21

IN ADDITION TO REGULARLY SCHEDULED CLASS, attend campus lecture at 4:30 pm in Taylor 203:

James McQuivey, Boston University: "Accidental Big Brother: How Technology Inadvertently Tracks and Monitors Us."

James McQuivey, "RFID and Consumer Demand," "Can't Keep My Eyes Off You," and "Big Brother Comes to a Backpack Near You" [download from Blackboard].

Recommended: review Friedman, pp. 128-136.

 

November 23

Bauman, Work, Consumerism and the New Poor.

Questions
How does (the illusion of) choice frame the consumer identity?
How does a consumer society symbolically construct the poor?
Is there a post-Fordist social contract?
If so, how does it involve work, consumerism, and individual responsibility?

 

November 28

Bauman, Work, Consumerism and the New Poor.

 

November 30

Brende, Better Off.

 

December 5

Brende, Better Off.

"A New Game at the Office: Many Young Workers Accept Fewer Guarantees" (New York Times, December 5, 2005).

Questions
What is the relationship of "technological dependence" to consumer society?
How does collective voluntary simplicity challenge the centrality of the post-Fordist market?
To what extent is Brende's Minimite way of life driven by individual choice?

 

December 7

THIRD TAKE-HOME EXAM DUE.